About Asabiraki
Since 1871, Asabiraki has been dedicated to crafting premium sake in Morioka, Iwate guided by the traditions of the Nanbu Toji. Blessed with pure water, premium sake rice, and an ideal brewing climate, we continue to produce sake that is recognized throughout Japan for its exceptional quality.
From the Home of NANBU TOJI
IWATE Pref. is one of Japan’s premier sake-producing regions, renowned for its exceptional natural environment and centuries-old brewing tradition.
The region is the birthplace of the Nanbu Toji, one of Japan’s most respected guilds of master sake brewers, whose craftsmanship has been refined and passed down through generations.
An Ideal Climate for Sake Brewing
Morioka experiences long, cold winters, with daytime temperatures frequently staying below freezing. Combined with relatively light snowfall, the region’s cold, dry climate creates ideal conditions for cultivating premium koji and shubo (the yeast starter), providing the perfect environment for crafting exceptional sake.
Products
- Gold Prize — 2025 National New Sake Awards
- Excellence Awards — Nanbu Toji Sake Competition
Junmai Daiginjo Gokujo Kyokuosen - Yamada Nishiki
Polished to 40% from premium Yamadanishiki rice—widely regarded as the finest sake rice—this Junmai Daiginjo is brewed using the craftsmanship of the Nanbu Toji master brewers and the renowned Daiji Spring Water, selected as one of Japan’s “Top 100 Heisei Famous Waters.”
The soft water of Daiji Spring creates an exceptionally smooth mouthfeel, while elegant floral aromas and remarkable clarity unfold gracefully on the palate.
Enjoy the refined balance of fragrance and flavor, followed by a delicate and lingering finish.
ABV: 16%
Rice Variety: 100% Hyogo-grown Yamadanishiki
Polishing Ratio: 40%
Style: Junmai Daiginjo
Junmai Ginjo Super Dry Ultra-Suijin
A premium, limited-brew edition of “Junmai Super Dry Suijin”, this junmai ginjo delivers an exceptionally dry and crisp taste profile. Carefully crafted in the ginjo style, it offers a remarkably clean finish, making it an excellent choice as a food-pairing sake.
ABV: 16%
Rice Variety: Domestic Japanese Rice
Rice Polishing Ratio: 55%
Style: Junmai Ginjo
Junmai Super Dry Suijin
While sake with a Sake Meter Value (SMV) of around +5 is generally considered dry, Junmai Super Dry Suijin achieves an impressive +10 dryness while still retaining the character of a pure rice sake.
More than simply dry, it is crafted as a flavorful “dry junmai” that preserves the natural richness and umami of the rice. Its balanced yet crisp profile makes it an excellent companion to a wide variety of dishes.
ABV: 16%
Rice Variety: Domestic Japanese Rice
Rice Polishing Ratio: 70%
Style: Junmai
- Gold Prize Winner — U.S. National Sake Appraisal 2018 Ginjo Category
- Gold Prize Winner — Delicious Sake in a Wine Glass Awards 2019
Junmai Ginjo Yumebikari
A long-selling sake from Iwate, brewed with carefully cultivated locally grown rice. It features a gentle yet fruity aroma and a soft, slightly sweet flavor profile.
We are honored that Yumeakari received the Gold Prize in the Ginjo Category at the U.S. National Sake Appraisal 2018, the longest-running sake competition outside Japan.
ABV: 14%
Rice Variety: Domestic Japanese Rice
Rice Polishing Ratio: 55%
Style: Junmai Ginjo
Honjozo Nama-Chozo Sake
Carefully stored at 0℃(32℉) in the brewery’s refrigerated cellar and bottled to preserve its fresh character, this Honjozo Nama-Chozo offers a lively and refined drinking experience.
Its versatility with food is one of its greatest charms, making it one of Asabiraki’s longtime best-selling sakes.
Recommended Pairings: Simmered bamboo shoots, stuffed cabbage rolls, and other delicately seasoned dishes.
ABV: 14%
Rice Variety: Domestic Japanese Rice
Rice Polishing Ratio: 60%
Style: Honjozo
History
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- 2026
- Gold Prize, National New Sake Awards (26th Gold Prize since 1989)
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- 2026
- Excellence Awards, Nanbu Toji Sake Brewing Competition – Ginjo Sake Division and Junmai Sake Division (66th Excellence Award overall)
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- 2026
- Grand Gold Award, Delicious Sake in a Wine Glass Awards 2026 (Main Category)
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- 2025
- Excellence Award, Nanbu Toji Sake Brewing Competition (65th Excellence Award overall)
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- 2025
- Gold Award, Delicious Sake in a Wine Glass Awards 2025 (Main Category and Premium Daiginjo Category)
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- 2024
- Gold Award, National Kanzake Contest – Value Lukewarm Sake Category and Value Hot Sake Category
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- 2023
- Gold Prize, National New Sake Awards (since 1989)
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- 2023
- Gold Award, Japan Women’s SAKE Award – Sparkling Sake Category
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- 2017
- First Place (Grand Champion), Nanbu Toji Sake Brewing Competition
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- 2007
- Rakuten Shop of the Year Award
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- 2004
- Opened the Rakuten online store “Sakagura Asabiraki Juichidaime Genzoya”
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- 1991
- Gold Prize, National New Sake Awards
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- 1991
- Production Facility and Head Office Completed
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- 1988
- Showa Asahi Brewery Established
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- 1975
- Tokyo Sales Office Opened
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- 1871
- Seventh-generation Genzo Murai founded “Murai Honke” in Nataya-cho, Morioka
Company Profile
Company Name: Asabiraki Co., Ltd.
Founded: 1871
Chairman & Representative Director: Masaki Toyooka
President & Director: Kazuyoshi Shishinai
[Head Office]
10-34 Daijijicho, Morioka, Iwate 020-0828, Japan
Tel: +81-(19)-652-3111 (Weekdays 9:00 AM–5:00 PM JST)
[Tokyo Office]
Tokyo Tosho Building, Room 307, 3F 8-7 Nihonbashi Kobunacho, Chuo-ku, Tokyo 103-0024, Japan
Tel: +81-(3)-5643-5591 (Weekdays 9:00 AM–5:00 PM JST)
Access
We look forward to welcoming you and wish you a safe journey.
Morioka, a historic castle town, still retains much of its traditional character.
Some of the streets can be a little winding, so if you have any difficulty finding us, please do not hesitate to contact us.
Contact Tel: +81-(19)-652-3111
Telephone Hours: Weekdays 9:00 AM – 5:00 PM (JST)
